A Big Issue for Home Appliance Manufacturers in China :: Outsourcing Retail Partner Manufacturing Essays

A Big Issue for Home Appliance Manufacturers in China Home Appliance producers in china have gained extraordinary ground go with the quick improvement of the utilization of home apparatus in the entire country. There are numerous local home machines makers and remote producers particularly the individuals who originate from Japan and South Korea, challenge for this immense market. The opposition among them is incredibly singing. To possess the market, procedures, account and the executives are undoubt instruments for contending. Be that as it may, the distinction of those three components among the makes become less and less. So another field was engaged by those producers and numerous issues emerged. That is retailer. It is exceptionally hard for those makes to rival such a large number of rivals in this enormous nation by just their own branch delegates. Re-appropriating retailer become totally significant. Nonetheless, regular retailers can⠡â ¦t help excessively. What they need are re-appropriating retail accomplice who keep stable relationship and flexibly long haul retail administration to them. The advantages of redistributing retail accomplices are evident yet how to re-appropriate is very confuse and is the primary issue will be talked about. Writing survey 1. What is outsourcing ¡GThe meaning of redistributing 1. The way toward moving the obligation regarding a particular business work from a worker gathering to a non-representative gathering (Zhiwei, Kathy, Joseph, 2001) 2. The redistribute could be characterized as an assistance outside the organization going about as an expansion of the company⠡â ¦s business yet answerable for its own administration, while re-appropriating could be characterized as utilizing an outside office to deal with a capacity some time ago carried on inside an organization (Rothery and Robertson, 1995) 3. An exchange of an authoritative duty to an outside association, a plan that changes both assistance conveyance and inward staffing designs. Agreements with counseling firms, in any case, are likewise seen by some as a type of re-appropriating, especially when close ties create in long haul relationships.(Johnson and Cox, 1997) Others portray redistributing as  ¡Ã¢ §the practice of taking care of over the arranging, the board and activity of specific capacities to a free third party⠡â ¨ (Auerbach, 1996).  ¡Ã‚ §Finding new providers and better approaches to make sure about the conveyance of crude materials, products parts and administrations, by using the information, experience and inventiveness of new providers not utilized beforehand (Thames, 1994) 2. The advantages of re-appropriating a flexibly accomplice To know the motivation behind why the home apparatus fabricates need to redistribute retail accomplice. As Partner redistributing is just a piece of re-appropriating, we have to discover advantages or bit of leeway picked up from re-appropriating and we can see all the advantages of accomplice re-appropriating from that point.

Perception of Women in Advertising Research Paper Example

Impression of Women in Advertising Paper Publicizing Print promoting regularly depicts females as sex objects. Ladies are utilized through sex offer to sell items that may pull in guys. An issue that outcomes in this strategy for publicizing could bring about fierce sexual acts that empower savagery against ladies. The provocative apparel that ladies where In print promotions energize no regard from guys in light of the fact that the ladies themselves are not regarding their bodies security. Ladies look to be treated as more than sex objects, however guys see these promotions and e the manner in which females are introducing themselves through the media. Media has changed throughout the years and is presently snared on this thought sex advances to youthful grown-ups. They use it in plugs, ads, magazines and even TV appears. Sex In promoting is explicit in light of the fact that It dehumidifies and externalizes individuals, particularly lady and in light of the fact that It fetishists items, Imbues them with a sensual charge which fates us to frustration since items never can satisfy our sexual wants or meet our passionate needs (Kilojoules 594). We will compose a custom article test on Perception of Women in Advertising explicitly for you for just $16.38 $13.9/page Request now We will compose a custom article test on Perception of Women in Advertising explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom paper test on Perception of Women in Advertising explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We go out and get push up bras on the grounds that theyre provocative and will make your boobs look better, however one must think does that truly cause us to feel better having such cushioning. Possibly under a shirt it looks great yet it doesnt meet our passionate needs. One may make the counter contention that ads arent what Is making the sexual Identities of people come nearer however that mainstream society, for example, music and films are the guilty party. How the producers of the motion pictures and music we tune in to show up greatly affects what we find alluring. It is mainstream society that has the significant effect on our general public, not promotions. Hatchet shower gels help is one case of how promoters depict as a sexual article ladies. As one looks at the advertisement the primary thing that grabs ones attention would be the young lady fundamentally stripped however she has whip cream covering her chest. At that point the eye goes to the person cleaning up and utilizing hatchet shower gel. One would proceed onward to the advertisements motto which expresses The cleaner you are, the dirtier you get. The exact opposite thing that gets the attention would see which is under he trademark which hatchet expresses that their recipe is better than ever. Notices are all over. Regardless of whether youre sitting in front of the TV or perusing a magazine, a promotion makes certain to spring up some place. The promotion is intending to sell Ax shower gel for men. It Is telling men If they utilize their item It will make them more clean. In this manner, making them cleaner prompts them being dirtier In the room. Glenn folks the desire that since they smell pleasant they will take somebody home, and when they dont theres disillusionment for not meeting our sexual wants. Through this notice, Ax is advancing thought that they can enable a straight youthful male to out his woman issues with generalizations and body wash which makes this a bogus driving notice. In the previous barely any years, anta-publicizing activists have taken to ten boulevards t II truly. In Washington, Tort model, a Tenements gathering got back to ladies Fighting has slapped a sticker on the Cool-advertisement perusing, Keep your promotions off my body (Clark). Individuals are battling against the media and saying its not alright to explicitly misuse everything. In spite of the fact that there are a few people who Just dont care about their bodies being utilized as promotion. As indicated by Clark, Advertising specialists have since quite a while ago perceived that singular components of promotions frequently become more significant than the situation of the item. Promotions delineate who utilizes the item, how a family looks, what is delightful and the jobs played by people. That is the reason blacks and ladies get annoyed with specific advertisements, says Duke University Professor William M. Barbara (Clark). This is so obvious in light of the fact that a fraction of when we watch these articles e recall the provocative thing the young lady did rather than the item or the person taking his shirt off. Nobody is truly stressing over the nature of the item Just the status it will give them. There are such a significant number of issues spinning around the media however their practically unsolvable. One needs to pivot something that is so shockingly socially worthy. Sex does sell and our age is so use to it. In the event that it didnt work the items that utilization it the most for example Ax wouldnt be so fruitful.

Supplemental Feeding to Treat Eating Disorders

Supplemental Feeding to Treat Eating Disorders Eating Disorders Treatment Print Supplemental Feeding to Treat Eating Disorders By Jennifer L. Gaudiani, MD, CEDS Medically reviewed by Medically reviewed by Steven Gans, MD on May 01, 2017 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD Updated on June 24, 2019 Shutterstock More in Eating Disorders Treatment Symptoms Diagnosis Awareness and Prevention One of the key elements of recovery from an eating disorder is nutritional rehabilitation. That means consuming enough calories at regular intervals to accommodate the needs of the body and allow it to heal. People of all genders, ages, shapes, and sizes can have eating disorders and disordered eating; you can’t tell whether someone is healthy or sick just from looking at them. In this article, we will discuss the role of supplemental feeding in the treatment of eating disorders, from oral nutritional supplements like Ensure or Boost to the use of various types of feeding tubes.? Some Key Concepts of Nutritional Rehabilitation First of all, what exactly does nutritional rehabilitation, also called refeeding, entail? Since patients with eating disorders are often malnourishedâ€"regardless of body weightâ€"it is an individualized process that ideally takes place under the expert care of a registered dietitian, ideally one who has expertise in eating disorders. A progressively increasing meal plan is established, usually comprised of meals and snacks that are well balanced. When someone is malnourished due to caloric deprivation (restriction of calories, purging, or even an intense diet), their metabolism becomes very slow to preserve calories and defend the body weight. This is how we survived famine as a species. When people with eating disorders start to do recovery work, it can be terrifying to imagine eating more than the bare minimum that the eating disorder has allowed. After all, that eating disorder voice can be loud, mean, and very demanding. However, our bodies are miraculous and much smarter than we give them credit for. Starting to eat more caloriesâ€"say, 1600 or more a dayâ€"does one thing physiologically: It boosts the person’s metabolism without causing weight gain. You read that right. That means that when someone who has been restricting calories, and is frustrated that their weight will no longer decrease (and probably feels foggy and tired and cranky), starts to eat at least 1600 calories a day, their weight is likely to remain stable, while their metabolism speeds way up. Amazingly enough, when previously malnourished people continue through the nutritional rehabilitation process, they become hypermetabolic. That is, they might need to consume 3000 or more calories a day just to restore 1-2 pounds of body weight a week. There are risks to refeeding, including a drop in the blood level of phosphorus, called hypophosphatemia. In the past, the recommendation was that calories should be started very slowly, to avoid hypophosphatemia. However, new studies have shown that it’s actually far better to get the metabolism going, nourish the body and mind, and not start too slowlyâ€"and phosphorus levels do just fine. How to Get Those Calories In The question then is:  How do we get those calories in? Most people with eating disorders can eat regular food, and regular food is always the best way to get in one’s calories and micronutrients. However, sometimes when the nutritional needs are really high, it’s just hard to consume everything as food. In these cases, a highly dense supplement such as Ensure Plus (at 355 kcal/bottle) or Magic Cup (at 290 calories in 4 ounces) is easier on a full tummy than the same calories in solid food. Some dietitians choose to set meal plans where the main meals (breakfast, lunch, and dinner) stay consistent throughout refeeding, but snacks increase over time, sometimes with the use of a supplement. This way, when the target weight range has been achieved, the supplements and sizes of the snacks change, but main meals stay the same on a maintenance plan, causing less anxiety around change. Also, some patients need to “medicalize” their calories initially. When eating a variety of solid foods is too scary for the eating disorder, just getting the calories in by supplement is perfectly acceptable. The goal, of course, is always to return to eating a broad variety of foods. To those who bring up the issue of supplements being less “real” food or being too processed, we would say: There is nothing more dangerous than restriction. So if a supplement helps someone move through the early days of nutritional rehabilitation, that is vastly better than stalling out with an achingly full stomach. Feeding Tubes Sometimes, patients with eating disorders need a small, flexible tube inserted through the nose, terminating in the stomach or small intestine. These nasogastric (NG) or nasojejunal (NJ) tubes can provide continuous nutrition on their own or can supplement food intake during the day with nighttime feeds. For hospitalized patients, the combination of NG feeds and daytime food intake can help patients take in sufficient calories to progress with weight restoration, and continuous feeds reduce the risk of complications like low blood sugar. NG feeding can also help “medicalize” calories early on when patients want to progress in recovery but aren’t yet ready to eat. Rarely, patients might use NG tubes at home. This is not generally recommended, as there is a high risk of patients sabotaging care through turning off tube feeds, not using them properly, or pulling out the tube. If the patient is that sick in their disorder, generally they belong in a higher level of specialized care. An NG tube can remain in place for up to 6 weeks with excellent care, but risks of use include sinusitis (sinus infection), reflux, aspiration pneumonia (when stomach contents flow back up the esophagus and down into the lungs), and vocal cord irritation or injury. There are also more permanent feeding tubes for those with eating disorders, such as a percutaneous gastrostomy (PEG) tube or percutaneous jejunostomy (PEJ) tube. These can be placed by a surgeon, a GI doctor, or an interventional radiologist. The most important point to make here is that PEG tubes should not be placed just because someone is restricting their intake. Frequently, inexperienced physicians will say of someone with with anorexia nervosa, “Just put in a PEG.” If someone is restricting calories by mouth, they will restrict calories by tube! PEGs should be reserved for situations where the ONLY way someone can get sufficient nutrition is by PEG. Such situations include persistent vomiting syndromes, where a PEJ allows feeding downstream of the stomach where it can’t be vomited out. Also, in superior mesenteric artery syndrome, where the intestine gets trapped between two arteries in the setting of rapid or excessive weight loss, the standard of care is to give a purely liquid diet until sufficient weight restoration. Only if the obstruction is too severe should a PEJ be placed. It’s important to note that these tubes hurt a lot initially, and their placement is often complicated by pain, nausea, painful breathing, and difficulties initiating tube feeding. Removing the tube before six weeks can result in catastrophic abdominal infections. Their use should be reserved for those with expertise.

Gender Stereotypes And Its Effect On Society - 966 Words

For a moment, I want you to imagine the typical images that are displayed in advertisements. Now, I want you to process these ideal images and ask yourself if you have ever made an attempt to achieve a certain look or desire published in advertisements. On a daily basis, the average person in the United States is exposed to roughly 3,000 different advertisements (Baker 13). Because of this high level of exposure, the texts and images that surround us become a part of the culture in society and typically represent and reinforce a fabrication of gender roles, which ultimately frames gender stereotype. This is known as the gender ideology, a process that society considers normal and because of this, we abide by these distinctions without realizing the repercussions. Nonetheless, the advertisers and editors of images put forth great effort in molding each gender differently. Women, for example, obtain an ideal view as being overly thin, feminine, home-oriented, or submissive, and powerle ss. In the advertisement industry, we see images that are much related to this gender ideology. Female models are portrayed as sexual objects, which means they are dehumanized, and their physical and social positions are degraded when compared to men. Men, on the other hand, are the breadwinners who, at the same time are masculine, sexually appealing, and dominant. A company’s main goal when advertising their product, is to capture the targeted audience’s attention in hopes of increasingShow MoreRelatedGender Stereotypes And Its Effect On Society1418 Words   |  6 Pagestheir role in society is associated with masculine ideals. Generalizations that exist are such of men should; be athletic and strong, be in charge, be the head of the family, to make the money, to want sex, and not show emotions. These generalizations are portrayed and instilled in our lives from media influence to even the adults in our lives telling us so. Males all over the world grow up trying to abide by the set limits society deems a male should do. The mindset of today’s society is tainted withRead MoreGender Stereotypes And Its Effects On Society893 Words   |  4 PagesIn society it is very hard to get away from sexism. It shows up in the media, clothing products, toys, and even television shows. Not only do we have lingerie commercials on television but now they consist of very skinny models with big breasts and of course they are gorgeous and a size zero. What ever happened to the overweight women, or the flat chested lady that just had three kids, why is she not on the runway showing off the new items for Victoria’s Secret? From a marketing perspective; sexRead MoreGender Stereotypes And Its Effect On Society861 Words   |  4 PagesZac Galifianakis once stated, â€Å"Welcome to our society. You will be judged on what you wear, your taste in music, what you look like, and how you act. Enjoy your stay.† Today’s society lives under optimum power, commonly known as a democracy. Actually, humanity has so much power that it is able to manipulate people’s behavior and perception in life. Unfortunately, society expects a certain behavior from everyone. For example, men are expected to go to work and bring wealth to the family while womenRead MoreThe Role Of Gender And Stereotyping Of The Sexes Essay972 Words   |  4 PagesIn this paper I will discuss how the role of gender and the stereotypes of the sexes relate. I will also discuss the child’s perception of their male and female superiors and in the way they carry out their own behavior in regards to what has been introduced to them. In this paper I want to also expand on the basic stereotypes that we as individuals portray toward a gender. Gender and stereotyping is among a broad spectrum. There is an expansive amount of content, but the concept still remains theRead MoreHow Women Are Portrayed On Advertising And The Second Looks At This Time1104 Words à ‚  |  5 Pageshas on women in society. 2. State the claim the study supports The scholarly article I am reviewing is a research article that did two separate examinations on the role of humor in gender stereotypes. The first one is the role of humor seen in television advertisements and the second looks at peoples attitudes toward humorous and non-humorous ads that have gender stereotypes in them and how that would affect a persons desire to buy. There has been a lot of research done on the gender stereotyping,Read MoreGender Roles And Gender : A Season Of Madness By Hanan Al Shaykh950 Words   |  4 PagesGender Roles And Gender Stereotype Problems in society Gender problems are big problems in society. Although today s gender problems are better than before, it still cannot be resolved completely. There are many kinds of gender problems. For example, gender role, gender identity, gender stereotypes and gender-equal problems. The short story A Season of Madness, by Hanan Al-Shaykh, shows some problems of genders and society. In A Season of Madness, the author tells a story of a Lebanese woman-Read MoreThe Negative Effect Of Stereotypes1613 Words   |  7 PagesThe Negative Effect of Stereotypes in Comedy We all laugh at the things we see in the media that are perceived as funny; whether it be appropriate or offensive. One of the most popular subjects that comedians and comedy shows rely on is stereotypes. Stereotypes play a large role in society and the everyday lives of individuals. These stereotypes have resulted in blurred assumptions of others based on what we see and hear in the media. The use of stereotypes in comedy to make something funny has aRead MoreStereotyping : Stereotypes And Stereotyping1494 Words   |  6 Pages In everyday life Stereotypes are used, they are directed towards ethnicity, gender, and education. â€Å"In ethnicity, we have the ideas that each race is a certain way† (Aronson. The impact of stereotypes). Here are a couple of examples for blacks, they all can run fast, and that they are all about the welfare system. â€Å"For Hispanics they are stereotyped as being crazy, loud, lazy, drug dealers, illegal immigrants, and slutty† (Typical stereotypes of Hispanics). The stereotypes of ethnicity is causingRead MoreGender Roles And Stereotypes1719 Words   |  7 PagesWhether it is consciously or unconsciously, we humans tend to characterize people by their gender. â€Å"Often, gender expectations or stereotypes shape our thoughts and interactions with others in subtle yet perceptible ways† (Block 1). When children enter the school environment, they will likely experience a number of issues relating to gender. They will continue to encounter gender issues thr oughout their lifetime, so it is important that we teach them to address these issues appropriately. TeachersRead MoreStereotypes And Stereotypes Of Gender Stereotypes1588 Words   |  7 PagesSociety today holds many stereotypes, and sometimes people will rebel against the stereotypes in order to embrace the individual and oppose social norms. However, some stereotypes are harder to rebel against than other. A stereotype that might be harder to break, either because the people who believe in that stereotype are too ignorant to look past it or because the people who need to rebel are not able to, is gender based stereotypes. One example of this type of stereotype is when gender roles appear

The Interpretation Of Beauty Through Media - 2293 Words

Tylerr Heron Prof. Barr 27 October 2014 The Interpretation of Beauty through Media Female teenagers often get caught up in the word beauty, piling their faces with lipstick and foundation, attempting to squeeze into clothes that are too small for their bodies, while wearing pounds of jewelry that will later turn their skin green. The reason being is, this is the image the media displays. According to Beth Bell and Dittmar, the media sets unrealistic expectations of beauty using female insecurities, simply for accumulation (2). The media has an effect on today’s teens because teens get caught up in what the media portrays to them, bringing about eating disorders, as well as leading them into changing their appearance to fit in with what the media feel is beautiful. Teens then lose thought of how they truly feel deep within which results in lowering their self-esteem. Smeesters et al. states, that a female’s body image plays a major part in relationship to her self-esteem (930). In another articles Polce-Lynch et al. says, self-esteem also acts as an essential role in mental health (225). Media sends many messages to teens making them feel the need to change their body appearance, causing a wide spread of low self-esteem. They drive girls to aim for the â€Å"perfect body† by using unhealthy tactics (Bell, Beth, and Dittmar 2). Research shows because of airbrushing, lighting effects, and different make-up approaches within mass media can lead to unhappiness with appearance andShow MoreRelatedThe Media Sphere, There Exist Producers And Their Audience1426 Words   |  6 PagesPrompt 1 In the media sphere, there exist producers and their audience. Producers are responsible for encoding meaning through a set of codes embedded in a media text, and the audience is then responsible for decoding these codes and turning otherwise unnatural correspondences between colors, images, and sounds into something meaningful and comprehensible (Hall 130-131). Stuart Hall’s encoding/decoding model is essential in understanding the reasons why sometimes, media texts are embraced by anRead MoreNaked Vs Nude in Reference to Artwork Essay712 Words   |  3 Pagesto art just because the word nude was used. Nude in art can show the beauty of the naked body, and that can be appreciated by men, women, children, the elderly and so forth, depending on how it is presented of course. For instance, the David, by Michelangelo can be looked at as a work of art and can be admired as art. It was not created to be erotic or to be presented as sexual, it was created to show the beauty of a naked body as a whole and while it clearly shows all parts of the bodyRead MoreCosmetics: Depicting False Femininity in Vogue Essay893 Words   |  4 Pagessuppression, impacting their individual identities. The concept of consumerism allows Vogue to profit materially, targeting certain aspects of culture through three methodological tools of research, such as ethnography, textual, and political/economic analysis. Through the methodological tools of cultural research, I will analytically critique, how, through the use cosmetics in Vogue, the female gender is objectified and leads to profiting political, econom ic and social systems which distort the culturalRead MoreMead s Theory Of Self And Society1518 Words   |  7 Pagesthat objects, events, and behaviors come from the interpretation people give them, and interpretations vary from one group to another. In specific, the meaning of objects, events, and behaviors comes from the meaning people give these objects events, and behavior; thus, the interpretations may certainly vary from one group of people to the next. Mead emphasized that human beings do not react directly to events; they act based on their interpretation of the meaning of events (Symbolic Interactions,Read MoreI Am A Designer At Heart. I Started As A Graphic Designer1332 Words   |  6 Pagesand technology. Graphic design principles of color theory, layout, and composition linger in the back of my mind when I glance at packaging on a grocery store shelf or flip through pages of a magazine. Similarly, beauty is there as long as I look for it. My mindset as a designer makes me attuned to the specific frequency of beauty and aesthetics. To the untrained eye, something is considered well-designed when it looks beautiful or â€Å"aesthetically pleasing.† Instead, design is rooted in its ability toRead MoreThe Media And The Ideology Of Men887 Words   |  4 Pagesreality, this is being masked under a scheming interpretation placed by the media. The media and the ideology of men plays a dominant role in setting expectations and standards that a woman is held responsible to comply with. In â€Å"Mixed Messages†, the relevance of gender roles is displayed through categorizations that the media uses to depict the different and many roles that a woman must hold under the oppression of men as an object to society. The media does not openly express the continued oppressionRead MoreGender Roles : The Media And The Ideology Of Men891 Words   |  4 Pagesreality, this is being masked under a scheming interpretation placed by the media. The media and the ideology of men plays a dominant role in setting expectations and standards that a woman shouldn’t be responsible to hold. In â€Å"Mixed Messages†, the relevance of gender roles are displayed through categorizations that the media uses to depict the different and many roles that a women must hold under the oppression of men as an object to society. Current media does not openly express the continuous oppressionRead MoreSalvador Dalis The Agony Of Love By Salvador Dali942 Words   |  4 PagesCrystal Sanderson Due July 14, 2017 Artist: Salvador Dali Title: The Agony of Love Created: 1978 Media used: Gouache, Watercolor, and Pencil on Board Dimensions: 65.5 by 49cm Art is a very important factor in all aspects of life. For many centuries art has been present in structures, cultures, religions, and even in the basic things we see in our daily routines. Art can come in a variety of ways, such as: paintings, drawings, symbols, sculptures, images, and much more. We all interpret and createRead MoreA Brief Note On Dove Tackles Social Issues880 Words   |  4 Pagessocial media regarding body image and fitting in (Winch, A., 2015). Data collection attained through the practice of infiltrating and mining social networks, including private, on-line groups, monitor women specifically, thus creating a digital surveillance for Dove to utilize for branding, promotion, and even learning about some consumer behaviors (Winch, A., 2015). One tool, called Leximancer, used for data-mining, in an application based on algorithms and allows for the interpretation of proseRead MoreBeauty by Jane Martin1154 Words   |  5 Pagesimages of societies narrow interpre tation of success and beauty. These images are then presented as a precondition to the happiness that human beings are searching for. When a person’s reality does not match this narrow image, the message sent through television and advertisements is that in order to be content people need to find a way to acquire it. As a result we live in a society where people are continuously longing for a happiness that can only be achieved through things that are fleeting and

The Decision to Implement a New Information System Free Essays

The Decision to implement a new information system RE: Decision to Implement A New Information System I have been made aware that the business is looking to invest in a new information system for the handling of stock and other management activities. I would like to bring to your attention the fact that I am concerned about this new decision that management has made to implement this new system without through consultation with other managers and staff. I would like to stress that extreme caution should be made whilst considering to implement this new IS after the four million pound loss that was made during the implementation of the old IS few years back which led to the demise of the once very profitable craven comics. We will write a custom essay sample on The Decision to Implement a New Information System or any similar topic only for you Order Now I would like to outline that I have the companies best interests at heart as I was present when the crisis of a few years back had occurred and would not like the same mistakes being made again. I shall delve deeper into the reasons why I believe that craven comics should be diligent and extra cautious in considering to implement a new system to handle stocks in the warehouse. I feel that there are a few key points that need to be considered. Reflection We need to look back to the tragedy that occurred a few years back and really understand why the IT system failed and learn from these mistakes. The main reason for the collapse I believe is that the company was over ambitious with what they wanted to achieve but yet were not prepared to thoroughly plan and investigate different options available. The company relied heavily on the IT consultants without really understanding the type of system they were purchasing and the implications the new system would bring. Staff and management alike were not fully aware of what the system was actually for instead fighting with the system rather than working in harmony alongside the system making seamless work of stock management duties. Stocks were being misplaced in the warehouse, incorrect amounts of new stocks were being ordered by the system along side various other problems all due to the fact that the employees could not interact with the system effectively. Both employees and management were not trained in handling the system correctly as the system was clearly the wrong choice for this business. I thoroughly recommend that our current employees have a say in what type of system integration they would find useful as a system relies on people for it to work. The staff at the warehouse must have their say as many witnessed the disaster with the old information system and it could prove very beneficial to hear their views and ideas also. We need to plan effectively and make sure that the system first and fore mostly meets the user’s needs. These will be staff in the warehouse along with the managers. So we all need to meet up and give our views and ideas on what we need this new system to do. The failure of the previous IS was due to the fact that the system didn’t integrate itself within the business. This could have been due to the lack of planning, analysis and research that went into deciding what IS was most suitable. Therefore I think it is imperative that we sit down with all the key members of staff including warehouse staff and discuss the reasons for needing an information system. Questions like: what is wrong with our current system? What improvements would like to be seen? How much costs are being incurred with this system? Will the business benefit with a modern IS?. With these questions answered we can then conceptualise and initialise the project. If we think implementing an IS is a good idea we need to develop a project plan. We can then address the question of what type of IS will be most beneficial to this business? , a tailor made one or one where the system is bought off the shelf. With the disaster that occurred with our previous system, the business chose to implement a system with the help of IT consultants. The system implemented was one that was designed initially for a different organisation but was modified to work within Craven Comics. This, I believe was fundamental to the compatibility issues that were suffered. The system failed to perform within our business as staff couldn’t really get to grips with how it really worked and the system didn’t fit in with the existing practices that the business was used to. Recommendation I Firmly believe that investing in a package that has been tailored to meet our needs from the ground up is the best option. This way we can design a system that answers all the questions asked in the planning and analysis stages. This way, the various departments will be able to have their say and a system that meets everyone’s needs and fits into the way the organisation works and thinks will be attained. This method is clearly advantages over the readymade packages that are available. Readymade packages are good at doing a certain type of job for example stock checking, but may not do everything that is needed. This can be a very quick and often cheaper method with a clarity of the costs but yields negative results most of the time. There is a very slim chance that the system will fit into the organisations existing practices and staff may need to be trained to use this type of system which may prove very expensive in the long term. I also believe that outsourcing an IS will not be beneficial. Although outsourcing allows a business to focus a greater amount of time on its core business and reduce personnel, it means that the business has less control over the system. There could also be compatibility issues and a risk of losing competitive advantage is also present as valuable information could be leaked. I recommend that the ‘prototyping’ method is used in the implementation process of the information system. We could submit a systems specification to the IT department and develop the application in-house. This will enable our IT team to work closely with everyone in the business to design a system from the ground up to meet our needs to the fullest. This method will enable staff and management to monitor the project at every stage and make key changes and decisions if the project is not working. A small working model could be developed and will invariably evolve after discussions with the staff and mangers alike whowill be using the system. This way the system will mould itself to what the business requires and the way the business works. The performance of the system could be closely monitored; is the system fast enough? What’s the user support like? How much is it costing? Is it integrating itself correctly? and so on. If satisfactory results are not being achieved then there is time available to make changes and modifications. Training time and costs will also be reduced as staff will be growing and learning as the system grows. Once the system is complete then staff should be comfortable and should fully understand the operation of the system. The prototyping method will allow Craven Comics to have full control. Project Schedule and budget The business needs to have a project schedule and budget. This is very important and wasn’t present during the implementation of the previous IS. Funds need to be split into small manageable parts, for example consultancy costs, IT management costs, Labour costs should all be budgeted. This will enable the business to see where funds are going and any cost over runs could be dealt with swiftly. Problems in the planning stages are the main reasons why most systems fails. Planning and budgeting correctly will also avoid the business in being over ambitious as was the case a few years back. The business should know how much cash is available and exactly where the cash is going. Failure to do this was a major factor in the failure of the previous IS, this disaster could have been avoided. Analysis and Resource Budgeting We also need to analyse and budget for the resources we have. For example how many staff do we have? how much space is available? The hours that will be needed? Will this impact in sales for the business? All these are key issues that need to be thoroughly monitored and carefully planned in order to minimise a fall in company revenues during the implementation process. I feel that we need all the staff to play a part in helping in the development of the information system. We need to use just the sufficient amount of space that we think we would need to accommodate the system. we should have adequate space to store the mainframe and need to look at the placement of wires and cables so as to avoid any hazards. we need to look at the placement of a backup system and the storage space for all the relevant IT technology. This will allow valuable space to be maintained for the everyday running of the normal business. Risk The concept of risk needs to be taken into account also. We need to appreciate that there is an element of risk present in this project as is with every new project a business decides to undertake. We need to understand what could potentially go wrong, and the measures that we could take in order to avoid this and minimise damage to the operation of the business. This was not done during the implementation of the previous IS as a result the business didn’t know where resources were going and how errors could be dealt with. Management Management issues do also need to be addressed. We need to look at the reasons why management failed during the last disaster and make sure that these errors don’t reoccur. I believe managements lackadaisical approach was the main issue. Management were not truly aware of what the business actually needed but were just following the recommendations of the ITconsultants. Management also failed to communicate effectively with fellow employees and just expected them to know what was going on rather than explaining to them what they were looking to do and how it would affect them. Legal issues and quality standards Legal issues also need to be dealt with alongside required quality standards. For example, data protection and health and safety issues. Project Reporting The project needs to be reported on at every stage. We need status reports, progress reports and forecast reports allowing the project to stay on track and under control. This was not present during the last IS therefore the project veered off course and we lost control of costs and valuable resources. Once we are approaching the final stages of the implementation process we should sit with all the key staff members and conduct a systems follow up. This will involve re-evaluating the systems effectiveness through discussion with top managers and end users. We should also evaluate the controls, processing and the output of the system. This will enable us to prepare a post implementation review report and make necessary revisions to the system if required to do so. This is also useful for future systems implantation as we will have crucial data of what worked well and what didn’t and the changes that were needed to be made. If we had taken the above steps during the disaster of the previous IS then this would have allowed the business to save a considerable amount of time and money in implementing a new IS. Mistakes could easily be pointed out and avoided. The fact that we didn’t keep progress reports of the project a few years back we couldn’t really see what went wrong and at what stage clearly enough. Therefore it is imperative that we evaluate the project of implementing a new information system and ask questions like, did this project achieve our scope? Did we make the correct decision in choosing to prototype? Is the quality there? did we meet our cost/timescale targets? , what were the major hurdles and what measures did we take to overcome them? . The answers to these questions will enable the business to learn from the mistakes and make sure that they don’t reoccur during any future projects. Craven Comics failed to take the above steps therefore there is no accurate record of the mistakes that were made a few years back. Final thoughts/Conclusion Overall I believe the decision to implement an information system is a good idea as the correct Information System can prove very valuable for an organisation. I also recommend looking at past disasters and the measures the firms took to overcome them. Disasterssuch as the international stock exchange (Taurus project, London Ambulance Service and Northumbria Police and so on and so forth could be looked at to gain invaluable insight. I believe a bespoke package will be the best option. This is the similar to the measures Craven Comics took a few years back. But I believe if all my recommendations are followed then this will be a very beneficial choice for this business. We need to approach the project with care and must avoid the mistakes that were made a few years back. I will grateful if you can take the time out to acknowledge the advice that I have given to you in this report. I have the companiesbest interests at heart and would not like to witness the collapse of this business again. Arif Saddiq Year 2 Accountancy and finance References Websites Library of Failed information systems projects’[online] [date unknown] ,http://www. scit. wlv. ac. uk/~cm1984/qmp/failures/NINE. HTM [accessed 20 march 2009] [accessed via www. google. co. uk and searched it failures] Wikipedia 2009, Information systems, http://en. wikipedia. org/wiki/Information_systems [online] accessed 21 march 2009] How to cite The Decision to Implement a New Information System, Papers

Sony And Marketing Essays - Marketing, Sony, Societal Marketing

Sony and Marketing WHAT MARKETING IS: The primary concern or objective of marketing is to identify and satisfy, or exceed the changing needs of customers. In view of this broad concern of marketing, it can be seen that the concept of marketing encapsulates many activities in a business. Marketing, in fact, refers to any activity undertaken by a firm that has been designed to plan, price, promote and distribute ideas, goods and services to target markets. These marketing activities were executed in order to create exchange, that is sales, that will result in the achievement of the proprietors' individual goals and the firm's goals, both in the short-term and the long-term. It is then obvious that marketing forms an integral component of any business's operations. In particular marketing activities attempt to increase a firms' revenue base, by placing an emphasis on enticing potential customers in target markets to purchase the firms' products in order to satisfy their wants, rather than those of firm's competitors. Consequently, the marketing directly contributes to the attainment of the financial goals of the firm. Hence, the success of a firm is reliant upon the extent to which it is able to identify, and satisfy or exceed the customer's needs more effectively and efficiently relative to its competitors vying for the same markets. Marketing as an activity that entails several features, all of which are presented during the course of the marketing process. Such features include, firstly and most importantly, that marketing is a comprehensive process that begins with the creation of an idea and ends up as product that will be sold to satisfy a customer's needs. Secondly, marketing is seen as a managerial process as it involves making managerial decisions about the particular mix of product, price, place and promotion in a firm. Furthermore, marketing involves managers planning and ensuring that particular sequenced activities are carried out, in order for the marketing plan to be successful. Finally, marketing is perceived as a way in which firms are able to satisfy the needs of customers, and in turn achieve their own business goals. APPROACHES TO MARKETING: Marketing provides the business with the ability to satisfy the changing wants of customers. In light of this, and the fact that businesses have become increasingly aware of the role that marketing plays in achieving success in the business, several approaches or philosophies to marketing have developed. There are five central approaches to marketing, with the use of a specific marketing approach/s depends upon particular business's marketing strategy and the type of product being marketed. These different approaches are: Marketing Concept: this approach believes that customer's want-satisfaction is the economic and social reason for an organisation's existence. This approach stipulates that all of the business's activities should be targeted towards meeting consumer wants, while at the same time meeting the organisation's goals. In effect, this approach requires that the firm finds out what the customer wants, and subsequently develops a product to meet these requirements and then sell it at a profit. Production Concept: this approach states that the business will sell its product if it is both well made and affordable. Businesses utilising this approach require management to focus on improving production techniques and cost structures of the business. Consequently, this approach does not place emphasis on customer want-satisfaction. Product Concept: this approach has the attitude that 'product is king' and focuses on the quality, features, and performance of the product. This approach believes that if the product has more features or is of a better quality and performance compared to competitors, it will then gain greater sales. This approach is not customer want-satisfaction oriented. Selling Concept: this approach focuses on developing sales techniques and promotional activities in order to entice customers into buying an organisation's product, whether they want it or not. Therefore this approach places direct emphasis on customers, but, possibly not on their want-satisfaction. Societal Marketing Concept: this is the latest marketing approach, it combines the main ideas of the marketing approach, that is, determining customer needs and satisfying the business's goals, but also integrates social responsibility into the business. This social responsibility includes increasing environmental awareness, which may include tackling the problems of pollution and the exploitation of non-renewable resources. Modern day businesses are